Ad specifications

Specifications by format

File limits apply to submitted material. Check cropping and legibility in preview before approving the campaign.

Cuts

Cuts accepts one video per language. Use H.264 MP4 with AAC audio if present, a required poster and a duration from 5 to 60 seconds. Width divided by height must be between 0.50 and 0.75; 9:16 is preferred. The CTA sits in a translucent box above the author block.

Where ads appear

Flow inserts cards among posts. Comments show ads among organic comments. Cuts inserts a video among organic videos. Position and session caps depend on current configuration and may change. Gold members can also see ads.

Clap, boo and sharing remain active. Ad comments and reposts are disabled. Readers can hide or report an ad.

Measurement

Render records that the card appeared. An impression requires at least 50% visible for at least 1 second and counts every occurrence, including repeat views. A click records opening the destination. CTR is clicks divided by impressions. Reactions, shares, hides and reports are counted separately. Reach is approximate.

Prepare and submit a campaign

1. Define advertiser, period, languages, platforms, countries and desired placements. Campaign selection does not guarantee delivery or commercial results.
2. Prepare one complete creative per language under the format table. Use authorized material and review copy, brand, media, poster and CTA.
3. Open each destination on the intended iPhone and Android. Check HTTPS, redirects and the correct page; provide a compatible option for each active platform.
4. Check preview on a small screen, especially copy before Show more, cropping and the Cuts CTA area.
5. Send the proposal and material to help@lobbix.com. Contact starts review; it does not activate a campaign, confirm approval or establish price or delivery.

Why it appears and what readers control

Delivery considers language, device-reported country, platform and version, alongside campaign eligibility and session limits. This proprietary system does not use IDFA or cross-app tracking. Advertisers receive aggregate reports without access to your account or conversations.

1. On the ad, open the three-dot menu. About Lobbix ads opens the advertising explanation.
2. Use Hide ad to remove the campaign from the current session pool. This is not permanent brand blocking; it can reappear in a new session.
3. Use Report ad, choose the reason and submit the form. Opening the form does not complete reporting or guarantee immediate removal.

Sharing an ad sends the advertiser’s destination. It is not the same flow as creating a Story from a community post.

Material or delivery problems

• Rejected file: check table format, size and quantity. For video, check codec, duration and poster; renaming an extension does not convert a file.
• Cut-off copy: shorten the message, reduce line breaks and check preview. Meeting the technical cap does not guarantee fitting before Show more.
• Campaign missing on a device: check period, language, country, platform, version, placements and campaign state. Frequency and session limits may prevent another display in that test.
• Destination fails: check the URL for the platform used, redirects and whether the service requires an installed app or login. A recorded click does not establish purchase, installation or conversion.
• Metrics differ: renders, impressions, clicks and reach measure different events. Impressions include repeats; CTR compares clicks with impressions rather than unique people. Conversion or exposure to every eligible account is not promised.

Good practices and restrictions

Identify the brand, keep copy legible and check media cropping on small screens. Do not submit illegal content, harassment, fraud, exposure of others’ personal data or unlawful gambling. Lobbix+ may reject or pause a creative under the Terms.