How Lobbix+ measures ads

How to

1. Open the explanation through the Ad label or About Lobbix ads.
2. To understand report terms, distinguish card display, impression, click and reaction.
3. To prepare or assess a campaign, read the specifications table and metric definitions in /ads.

What metrics mean

• Card display records its appearance in the interface. An impression requires at least half the ad visible for at least one second.
• A new display meeting that rule may count another impression, even for the same person. Impressions are not the number of unique people.
• A click records destination opening. CTR compares clicks with impressions and helps show how many displays led to interest in the destination.
• Claps, boos, shares, hides and reports are separate actions. Removing a reaction updates its state; it does not add another person to reach.
• Reach estimates distinct people. It does not replace impression counts or identify individual viewers.

Privacy and interpretation

• Advertisers receive aggregate results. They do not receive account access, messages or a personal reader list through Ads reporting.
• Opening the destination does not guarantee a completed purchase. Sharing does not prove the recipient opened or posted content in another service.
• Totals may take time to update. Card counters and reports checked at different times may not match immediately.

If a number seems wrong

• Compare the same campaign, period and placement. A campaign sum and one-ad metric are different views.
• Impressions exceeding reach are expected when people see an ad more than once.
• To request a check, tell support the ad, period and metric. Avoid conclusions from totals still updating.