Ad creative specifications

How to

1. Choose where the campaign will appear: Flow, comments, Cuts or a compatible combination.
2. Open /ads and consult the format table: text, image, carousel or video.
3. Prepare a version in each campaign display language and check copy, file, framing and poster.
4. Set the destination for iPhone, Android or both according to the campaign. Check the button label if using one.
5. Review the preview on a small screen and validate the creative before approval. To submit materials, use the page’s team contact.

Recommended copy and technical limit

• Recommended copy remains fully visible before Show more. Roughly 320 characters is a reference; lines and screen width also affect the cutoff.
• The technical limit is 1,024 characters per version. Accepting that length does not mean all copy will be visible in the card.
• Copy is required for text-only ads and optional for media formats. The action button is optional and its label has up to 24 characters.

Requirements to review

• Images accept JPG, PNG or WebP up to 8 MB. Carousels accept 2 to 10 images, with the limit applying to each file.
• Video uses MP4 with H.264 and AAC when audio exists, up to 60 MB. It requires a poster; upload can generate that frame.
• Cuts has its own vertical video and duration requirements. Advertising limits should not be treated as general rules for organic community videos.
• The /ads page explains HTTPS and Lobbix+ screen destinations. App store links may be used for apps without being mandatory.

Resolve a file or creative rejection

• If the file was rejected, check its actual type, size and codecs. Changing only the filename extension does not convert an image or video.
• If a creative cannot run in Cuts, check video count, duration, ratio and poster across all language versions.
• If a destination is missing for a system, check its specific address or common destination. Every active platform needs a valid route.
• If copy cuts off early, reduce line breaks and place the main message first. Check the preview rather than treating the technical limit as an ideal length.